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Perth : (08) 6430 8000
Melbourne : (03) 8620 2600
16 October 2009
At Platform Interactive a significant proportion of our customers are B2B businesses. My key focus when consulting with them is often based around measurable results and conversions. The Internet is perfect for that. As you can expect though I am now being bombarded with Social Media questions. Should I be using Social Media? How can I leverage Social Media. I am a big believer that Social Media has it's place but ONLY when a business (B2B, B2C) has a platform or process to track and benefit from the traffic and leads that can come from a successful ongoing strategy.
My recent Press Release on the Platform Interactive web site gives an insight as to where my head is at for businesses that just follow trends with no outcome based measurements. Indeed how can Social Media be taking over more tried and proven online strategies?
Yesterday I caught up with David Warwick (ex Komosion / Komodo CMS) who I respect greatly and is one of the few of us who have delivered online strategy and proven web based products over the years in this over clustered web space. I asked David what the hell is going on in the Social Media space and have you seen any real results for B2B type outcomes?
I was truly amazed at what he showed me. From getting speaking gigs for himself through to the way that in 20 minutes a day he handles the entire Social Media process was astounding. I think we both left the pub still agreeing that measuring the outcomes was still the key to continuing success, but done right, social media with the correct strategy and underpinning processes is a very powerful tool. Lets wait and see who is actually getting it right though!!
My recent Press Release on the Platform Interactive web site gives an insight as to where my head is at for businesses that just follow trends with no outcome based measurements. Indeed how can Social Media be taking over more tried and proven online strategies?
Yesterday I caught up with David Warwick (ex Komosion / Komodo CMS) who I respect greatly and is one of the few of us who have delivered online strategy and proven web based products over the years in this over clustered web space. I asked David what the hell is going on in the Social Media space and have you seen any real results for B2B type outcomes?
I was truly amazed at what he showed me. From getting speaking gigs for himself through to the way that in 20 minutes a day he handles the entire Social Media process was astounding. I think we both left the pub still agreeing that measuring the outcomes was still the key to continuing success, but done right, social media with the correct strategy and underpinning processes is a very powerful tool. Lets wait and see who is actually getting it right though!!
Labels: David Warwick, DIG, Facebook, Social Media, Twitter
18 September 2009
Digital Ministry - Platform Interactive Limited Directory Listings
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15 September 2009
It's always good when two passionate entrepreneurs come together to discuss industry sectors, the challenges and solutions that could help to drive measurable change as Carlo and I did yesterday. What was even better was Carlo's offer to let me fly to Las Vegas from Los Angeles! This included a quick landing at the old Hong Kong airport, Kai Tak.
Carlo owns Flight Experience in Melbourne a Boeing 737-800 flight simulator situated in the QV building in the city.
Our approach and landing in Las Vegas really highlighted my lack of flying skills! Although 2 / 3 efforts in Hong Kong were reasonable. Either way it was a fantastic experience that I can't wait to send my father on. He's a keen flight simulator gamer from very early days. Those that can remember Tracon in the 80's / early 90's will understand how keen he is on this kind of stuff.
Some links that will get you excited include:
When we talk to web developers about Platform Direct and then demonstrate the application they completely understand the level of complexity that resides within the email templating and sending engine that has been combined with a sophisticated contact segmentation system giving marketers some serious control over their e-markeitng activities.
Well after spending some time helping a friend with his new Pub (The Great Northern, Carlton North) and sitting down over lunch with Carlo Santoro yesterday (Retail Care) it's plainly obvious that integrated Web based solutions for the retail sector are only just becoming a viable and commercially accepted alternative. I'm still not sure how worthy an integrated web solution for a pub really is? it is clear however that retailers are getting closer to needing an integrated web suite that connects them to their POS and inventory system however they really need organisations like Retail Care that completely understand their point of sale needs to be the catalyst or driver of their online requirements.
Organisations like the Just Group & Rip Curl still have not got an integrated retail web offering so what chance is there for the little retailers? I think there could be some hope with organisations such as Retail Care and PIL playing their expert parts and offering solutions that match progressive needs over time.
Well after spending some time helping a friend with his new Pub (The Great Northern, Carlton North) and sitting down over lunch with Carlo Santoro yesterday (Retail Care) it's plainly obvious that integrated Web based solutions for the retail sector are only just becoming a viable and commercially accepted alternative. I'm still not sure how worthy an integrated web solution for a pub really is? it is clear however that retailers are getting closer to needing an integrated web suite that connects them to their POS and inventory system however they really need organisations like Retail Care that completely understand their point of sale needs to be the catalyst or driver of their online requirements.
Organisations like the Just Group & Rip Curl still have not got an integrated retail web offering so what chance is there for the little retailers? I think there could be some hope with organisations such as Retail Care and PIL playing their expert parts and offering solutions that match progressive needs over time.
It's always good when two passionate entrepreneurs come together to discuss industry sectors, the challenges and solutions that could help to drive measurable change as Carlo and I did yesterday. What was even better was Carlo's offer to let me fly to Las Vegas from Los Angeles! This included a quick landing at the old Hong Kong airport, Kai Tak.
Carlo owns Flight Experience in Melbourne a Boeing 737-800 flight simulator situated in the QV building in the city.
Our approach and landing in Las Vegas really highlighted my lack of flying skills! Although 2 / 3 efforts in Hong Kong were reasonable. Either way it was a fantastic experience that I can't wait to send my father on. He's a keen flight simulator gamer from very early days. Those that can remember Tracon in the 80's / early 90's will understand how keen he is on this kind of stuff.
Some links that will get you excited include:
Flight experience Facebook page http://www.facebook.com/pages/Flight-Experience/7940227241?ref=ts
Flight experience Twitter https://twitter.com/FlightExpQV
Flight experience Online store http://www.worldaviationexperience.com.au/store/
Flight experience Blog http://worldaviationexperience.com.au/blog/
Labels: e-marketing, EO, flight experience, flight simulator, POS, retail, web content managment
12 August 2009
Rupert Murdoch's recent announcement that he is looking to introduce subscription based Internet news sites to help pay for quality journalism is well over due.
I can't see the problem in paying for our News. I mean we pay for newspapers. The subscription model they decide on will be fascinating. Monthly / Yearly subscriptions or pay for content like you pay for tracks on iTunes? Can we our money back if the news item we just read was terrible?
Currently the web sites run by news and Fairfax run at massive losses. I have no doubts many other major papers are losing money supporting their web sites. Whilst the Ad models are based around CPM I cant see too much changing in terms of profit, even with subscription. Agencies should reject CPM with subscription news services and demand a PPC model. We'll see!
I can't see the problem in paying for our News. I mean we pay for newspapers. The subscription model they decide on will be fascinating. Monthly / Yearly subscriptions or pay for content like you pay for tracks on iTunes? Can we our money back if the news item we just read was terrible?
Currently the web sites run by news and Fairfax run at massive losses. I have no doubts many other major papers are losing money supporting their web sites. Whilst the Ad models are based around CPM I cant see too much changing in terms of profit, even with subscription. Agencies should reject CPM with subscription news services and demand a PPC model. We'll see!
Labels: Digital marketing, news.com.au, online advertising, paid news
30 June 2009
Finally some common sense! Yahoo has now released PPC on their portal homepages here in Australia.
I think it's a comproise with just sponsored links being the option however it's a start in fixing the online advertising joke of CPM.
I think it's a comproise with just sponsored links being the option however it's a start in fixing the online advertising joke of CPM.
Labels: Advertising Agencies, Digital marketing, online advertising
02 June 2009
The image to the left signifies that I am an EO member. EO stands for Entrepreneurs' Organization. I am about to join the board of EO in Melbourne and was sent to Hong Kong for membership training. What has this got to do with web marketing and the digital industry? A good question.
In Hong Kong I connected with hundreds of founders of businesses. The majority of these business owners were not online business owners but owners of businesses that included real estate development, law firms, manufacturing, call centres and software companies etc.
What I learnt was that as business owners we all were able to connect at a certain level. I also discovered that the entire industrialised World does not even come close to relying on digital marketing and web sites as we do in Australia, US and the UK.
I got that message from my visit to Singapore in January however I thought it may have been isolated. Sure email is a critical tool for most however search marketing, email marketing and web site conversions really seem to be far from the front of mind in Asia, Africa and the Middle East.
One fantastic outcome for the web entrepreneurs is that even in a saturated market there is still plenty of room for growth.
The image to the left signifies that I am an EO member. EO stands for Entrepreneurs' Organization. I am about to join the board of EO in Melbourne and was sent to Hong Kong for membership training. What has this got to do with web marketing and the digital industry? A good question.In Hong Kong I connected with hundreds of founders of businesses. The majority of these business owners were not online business owners but owners of businesses that included real estate development, law firms, manufacturing, call centres and software companies etc.
What I learnt was that as business owners we all were able to connect at a certain level. I also discovered that the entire industrialised World does not even come close to relying on digital marketing and web sites as we do in Australia, US and the UK.
I got that message from my visit to Singapore in January however I thought it may have been isolated. Sure email is a critical tool for most however search marketing, email marketing and web site conversions really seem to be far from the front of mind in Asia, Africa and the Middle East.
One fantastic outcome for the web entrepreneurs is that even in a saturated market there is still plenty of room for growth.
Labels: Entrepreneurs, Entrepreneurs Organization, EO
20 May 2009
When it comes to the Internet I often wonder just how many places my email address, mobile phone number and other personal information has ended up. It’s not like I am hiding my identity on the web, I write for my blog, my corporate web site, this web site and others however the real concerns come from the details that I have given to organisations that have requested them, banks I am with, government agencies and so forth.
I mean how many times are we requested to fill in a form online and where do those details reside? For business owners there is a good 10 point check list from the Privacy web site. Summarised it looks like this:
• Principle 1 - Collection
• Principle 2 - Use and disclosure
• Principle 3 - Data quality
• Principle 4 - Data security
• Principle 5 - Openness
• Principle 6 - Access and correction
• Principle 7 - Identifiers
• Principle 8 - Anonymity
• Principle 9 - Transborder data flows
• Principle 10 - Sensitive information
Download the pdf here: http://www.privacy.gov.au/publications/npps01.pdf
I am really interested in Principle 3, Data Security and Principle 9 Transborder data flows. It is a good time to point out that the Australian Federal Privacy Act stipulates that the act only apply if a commercial or not-for-profit organisation is turning over more than $3million annually. Why does the Act not apply for organisations that are smaller? Does that mean a huge retail organisation like Coles or Woolworths can abrogate their responsibility by engaging a small Digital Services company to perform email marketing tasks using a hosted solution in the US, India or China? The Act provides this out by stating that you can transfer personal data across borders if it is to fulfil a contractual obligation, i.e. perform email marketing for your client.
What about splash campaigns and web hosting offshore? Should we Digital Marketers be allowed to collect information off shore without giving warnings to the user? If we do provide a warning perhaps it should read:
“Dear User, you are about to fill in this form but we really do not know what the hosting provider may do with your information even thought we think it is only accessible by us, good luck as we have no clue!”
There needs to be a reform around the collection and hosting of personal data in the cloud and it’s something that we as an industry can set standards and frameworks to help protect us all.
When it comes to the Internet I often wonder just how many places my email address, mobile phone number and other personal information has ended up. It’s not like I am hiding my identity on the web, I write for my blog, my corporate web site, this web site and others however the real concerns come from the details that I have given to organisations that have requested them, banks I am with, government agencies and so forth.I mean how many times are we requested to fill in a form online and where do those details reside? For business owners there is a good 10 point check list from the Privacy web site. Summarised it looks like this:
• Principle 1 - Collection
• Principle 2 - Use and disclosure
• Principle 3 - Data quality
• Principle 4 - Data security
• Principle 5 - Openness
• Principle 6 - Access and correction
• Principle 7 - Identifiers
• Principle 8 - Anonymity
• Principle 9 - Transborder data flows
• Principle 10 - Sensitive information
Download the pdf here: http://www.privacy.gov.au/publications/npps01.pdf
I am really interested in Principle 3, Data Security and Principle 9 Transborder data flows. It is a good time to point out that the Australian Federal Privacy Act stipulates that the act only apply if a commercial or not-for-profit organisation is turning over more than $3million annually. Why does the Act not apply for organisations that are smaller? Does that mean a huge retail organisation like Coles or Woolworths can abrogate their responsibility by engaging a small Digital Services company to perform email marketing tasks using a hosted solution in the US, India or China? The Act provides this out by stating that you can transfer personal data across borders if it is to fulfil a contractual obligation, i.e. perform email marketing for your client.
What about splash campaigns and web hosting offshore? Should we Digital Marketers be allowed to collect information off shore without giving warnings to the user? If we do provide a warning perhaps it should read:
“Dear User, you are about to fill in this form but we really do not know what the hosting provider may do with your information even thought we think it is only accessible by us, good luck as we have no clue!”
There needs to be a reform around the collection and hosting of personal data in the cloud and it’s something that we as an industry can set standards and frameworks to help protect us all.
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