25 September 2006

Out of the hundred of clients that I have met with and thousands of people I chat to about this topic the largest variable in the email marketing space in Australia seems to be the benefits that direct database marketing can have for businesses large or small.

In Sydney many businesses don't regard the topic and are only starting to embrace the thought -- I am part of a conference addressing email and direct online marketing in October 2006
http://www.platforminteractive.com.au/news.php?newsid=20

What are your thoughts on email marketing in Australia? Is emerged and email marketing on the forefront of minds or just another addition to the already crammed management and promotion space?

Look forward to hearing your thoughts....

David Barnes
Director
Platform Interactive