When creating an Adwords account it is important not to share keywords and phrases between adgroups. Your account will slow down or stop. Adwords is a terrific way to create brand awareness with respects to how you want your customers to understand your business.
By setting country and city specific campaigns you will increase your effectiveness driving traffic you really want rather than a general surfer that never buy your product or service. Adwords is a far more targeted solution than SEO. By combining both you will maximise your online effectiveness through search engines.
