Google - making a killing - SEO makes sense

Clients ask me all the time - when should I pay for adwords (PPC) and when should I pay for SEO? The answer is simple you should be doing both in a balanced and structured way.

Ask yourself - are you happy paying $5.00 per click? No - neither am I - so instead we rank very highly in the organic section of the search results.

It's funny - in 2004 a federal government department (shall remain unnamed) paid us to run their Adwords campaign. The brief was such that they had thousands to spend in 3 months on some very popular keywords. Of course back then, cost per click had a small demand and so we struggled spending hundreds of dollars on targeted campaigns such as "business" yet alone thousands :-)

Today on those same keywords and phrases we could spend thousands in one day. Even bidding hundreds of dollars on some words. The real winner here is Google. Other winners are the search engine optimisers (SEOers) and search engine marketers.

Both strategies are valid however common sense should prevail.

David Barnes MBA MAICD
Executive Director

Platform Interactive Pty Ltd
P. +61 (0) 3 8620 2600
W. http://www.platforminteractive.com.au