It's funny because the NBL chose Sportal over Platform Interactive as their interactive provider. The Wildcats were the only team in the ENTIRE league not to sell their web site to the NBL / Sportal combination.
I wonder why? Probably because the Cats already had the best site in the league already. Sportal has now delivered nbl.com.au. YUK!!! Check out how they handle a sub site -

Sportal's site is hardly the quality site(s) that we we built for the Cats on our CMS . We excelled and it was a delight seeing the site grow each year.
So why cancel the sponsorship? I suppose it comes down to how hard your money is working for you.It's funny, the community based sponsorships such as Swan Districts FC, Collegians FC and so forth really work hard to promote your brand and bring you business. I thought that was just because they were small. However after sponsoring Team Vodafone (Peter Jamieson has been an inspiration) and getting TV exposure, brand exposure and a national team that really partners with it's sponsors it became clear that the focus needed to be on those types of relationships.
The Wildcats will still hold a special place for me and the team at Platform and I wish them all the success this year in the NBL
Labels: sponsorship, web site design
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