2009 Year of the Database

2009, more than ever will be the year of the Database. More web enabled database projects were delivered last year than ever before. This year will see organisations look to their database for a better understanding of their business, their customers and of course to communicate more effectively with all customers and stakeholders

Top Predictions

1. List building and broking will increase in popularity.
2. Database reviews will occur with many organisations finding they will need to start again due to poor information architecture from the outset.
3. Email Marketing will continue to grow in popularity.
4. CRM will have another huge year.