Rupert Murdoch's recent announcement that he is looking to introduce subscription based Internet news sites to help pay for quality journalism is well over due.
I can't see the problem in paying for our News. I mean we pay for newspapers. The subscription model they decide on will be fascinating. Monthly / Yearly subscriptions or pay for content like you pay for tracks on iTunes? Can we our money back if the news item we just read was terrible?
Currently the web sites run by news and Fairfax run at massive losses. I have no doubts many other major papers are losing money supporting their web sites. Whilst the Ad models are based around CPM I cant see too much changing in terms of profit, even with subscription. Agencies should reject CPM with subscription news services and demand a PPC model. We'll see!
1 comments:
I agree, I've spoke with a employee from this affiliate program network and he told me all about advertising..marketing and so on. They do it all, they make it simple. So I am totally pro hiring people to help you make your business interact with all the people that are necessary.
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