Social media is on my radar

At Platform Interactive a significant proportion of our customers are B2B businesses. My key focus when consulting with them is often based around measurable results and conversions. The Internet is perfect for that. As you can expect though I am now being bombarded with Social Media questions. Should I be using Social Media? How can I leverage Social Media. I am a big believer that Social Media has it's place but ONLY when a business (B2B, B2C) has a platform or process to track and benefit from the traffic and leads that can come from a successful ongoing strategy.

My recent Press Release on the Platform Interactive web site gives an insight as to where my head is at for businesses that just follow trends with no outcome based measurements. Indeed how can Social Media be taking over more tried and proven online strategies?

Yesterday I caught up with David Warwick (ex Komosion / Komodo CMS) who I respect greatly and is one of the few of us who have delivered online strategy and proven web based products over the years in this over clustered web space. I asked David what the hell is going on in the Social Media space and have you seen any real results for B2B type outcomes?

I was truly amazed at what he showed me. From getting speaking gigs for himself through to the way that in 20 minutes a day he handles the entire Social Media process was astounding. I think we both left the pub still agreeing that measuring the outcomes was still the key to continuing success, but done right, social media with the correct strategy and underpinning processes is a very powerful tool. Lets wait and see who is actually getting it right though!!