31 March 2009

I was recently accepted as a publisher to a pretty cool new industry web site, Digital Ministry. I like how they have created a directory for Internet businesses and service / product providers and have combined it with relevant articles from industry professionals.

It's worth a look. You'll find what i have to say at: http://digitalministry.com/AU/profile/5285/David.Barnes

Enjoy!

Labels: Digital marketing, Digital Ministry, web development, web marketing, web site design

12 March 2009

It had to come "Google to launch targeted ads based on your web browsing*". I mean there are no surprises, Google is a listed commercial entity with responsibilities to shareholders to build their profits. This initiative will do that. The "Don't be evil" mantra will soon become the biggest hoax and furphy since the dot com crash.

Personalised content serving has been around for years (it feels like centuries). Vignette and a few portal vendors in the late 90's and early 2000's were spruiking it as the next best thing, so why not have personalised tailored advertisements based off user behaviour from Google.

Well one thing we don't know is what next? Selling your data for other reasons? I think that the what if question is the community's main concern. The question: What are they doing with YOUR data? has not been answered and with this latest progression it really looks to me that the Google evil is on the way.

Software & web developers and who really made Google will start shying away at some stage and find an alternative.

It's going to get very very interesting.

* headline courtesy of news.com.au

Labels: Digital marketing, Google, google ads, web marketing