Yahoo Portals Turn to PPC

Finally some common sense! Yahoo has now released PPC on their portal homepages here in Australia.

I think it's a comproise with just sponsored links being the option however it's a start in fixing the online advertising joke of CPM.

EO Global Leaders Conference - Hong Kong

The image to the left signifies that I am an EO member. EO stands for Entrepreneurs' Organization. I am about to join the board of EO in Melbourne and was sent to Hong Kong for membership training. What has this got to do with web marketing and the digital industry? A good question.

In Hong Kong I connected with hundreds of founders of businesses. The majority of these business owners were not online business owners but owners of businesses that included real estate development, law firms, manufacturing, call centres and software companies etc.


What I learnt was that as business owners we all were able to connect at a certain level. I also discovered that the entire industrialised World does not even come close to relying on digital marketing and web sites as we do in Australia, US and the UK.

I got that message from my visit to Singapore in January however I thought it may have been isolated. Sure email is a critical tool for most however search marketing, email marketing and web site conversions really seem to be far from the front of mind in Asia, Africa and the Middle East.

One fantastic outcome for the web entrepreneurs is that even in a saturated market there is still plenty of room for growth.